150 54th Street Pittsburgh, PA 15201 Google Map 412.363.1971

Staff Profiles

Alex Rowland
Alex Rowland

Wholesale Manager

As Wholesale Manager, Alex Rowland acts as translator between our regional chefs and farmers. He is no stranger to balancing two worlds; though he lives in Wilkinsburg, PA and appreciates all the amenities that the Pittsburgh area has to offer, he loves how quickly he can escape to the woods. Alex is a big fan of local food, especially cucumbers (eaten sliced with a generous sprinkle of sea salt), but his current favorite is Paul Family Farm maple syrup, which he adds to his coffee every morning, like a true woodsman working a 9-5 job.

Jeralyn Beach
Jeralyn Beach

General Manager

Jeralyn Beach became the General Manager of Penn's Corner Farm Alliance in April 2017. As a resident of Upper Lawrenceville, this lucky lady can easily stroll to work and to some of the best restaurants in the city! Jeralyn studied local food systems as a part of Chatham University's Masters of Arts in Food Studies inaugural class. At PCFA, Jeralyn uses that vast knowledge to help facilitate the movement of local food from surrounding farms to people, restaurants, and institutions in the Pittsburgh area. When she's not thinking "big picture" about the local food system, she's enjoying it like the rest of us. Her favorite local treat is sweet corn, eaten straight from the field. Talk about shortening the supply chain!


Karen Bullock
Karen Bullock

Retail Sales Manager

Karen joined the PCFA team in May 2017 as the Retail Sales Manager, leading our CSA and Online Farm Stand programs. As such, she probably has a good idea of what you had for dinner last night. But Karen isn't nebby, and since she grew up in the Chicago area, she may not even know what nebby means. But, she would look it up. When asked what her spirit animal is, Karen dutifully took a quiz to find out. We were not surprised to learn that it is a deer, a graceful and intuitive creature.

Lars Cain
Lars Cain

Operations Manager

Lars Cain is a no-nonsense kinda guy, the perfect kinda guy to be an Operations Manager. Lars has been PCFA's Operations Manager for four years, and just like an eagle, soaring high above the land, Lars takes a bird's-eye view of our region while designing our distribution model. Lars is a man of few words, but he will tell you that his favorite local product is Riverview Dairy Goat Milk Yogurt. And if you're wondering when he enjoys it, he enjoys it, "for breakfast." Of course.

Winter CSA Special Offer Inside! October 19th, 2017

Don't wait to sign up!  Now through October 21st when you enter the code SWEETTREAT on the checkout page you will receive 5% off your CSA!*   Sign up now to take advantage of this off

New Showcase: Staff ProfilesAugust 8th, 2017

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Photo(s) added: , Another New Photo, Another New Photo, Another New Photo, Another New PhotoJanuary 19th, 2017

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